"I want to show other women that it’s possible for them to become a venture capitalist. If you don’t know something is a possibility, you won’t do it. " She is a perfect example of a woman not climbing a long ladder of venture capital career for decades, but being a great professional in her field to start investing in complementary businesses. Bonny worked with JetBlue in quite a few different operational roles across the entire company, including a pilot "when there were very few female pilots", and head of talent for JetBlue among others.
Here's her entire quote on the diversity matter:
"The venture capital community and ecosystem in Silicon Valley has been extremely supportive, both of me personally, and of our firm. So I have not experienced any challenges and instead nothing but great support.
I’ve long been a person who believes in just going for it. I became a female pilot at a time when there were very few female pilots, but I always considered myself as simply a pilot, and today I just consider myself a venture capitalist, not necessarily a female venture capitalist. That being said, I definitely think about my status as a potential role model to other young women, to be out there and to show other women that it’s possible for them to become a venture capitalist. If you don’t know something is a possibility, you won’t do it. So I want to help those women who are out there, answer their questions and show women that it’s possible to become a female venture capitalist—that’s important to me."
Bonny also described the investment focus of JetBlue Technology Ventures:
"...with the speed that technology is moving, we decided having a dedicated arm of the company looking for technologies and startups that can help us stay ahead was an important move.
There are very few venture firms that are specializing in the travel and hospitality industry, and fewer still that can offer the real world experience and industry knowledge that we have. The partnership potential easily extends beyond a simple financial investment.
Our approach is somewhat unique in the CVC world, as we are not looking for M&A activity, rather we operate more as a strategic partner to help startups in the travel and hospitality world far beyond JetBlue.
We are looking at the entire travel and hospitality sector. Think about everything that powers a travel experience, from the moment you decide you want to travel somewhere, to the time you step back into your home at the end of your trip. So that means we’re looking at both customer facing and enterprise facing technologies. On the customer side, we want to find ways to provide a seamless travel experience, as we know the travel experience end to end is fragmented. On the enterprise side, we’re looking at platforms for maintenance, operations, and technologies that empower airline employees to provide even better experience. We are also looking into broader areas like other modes of travel, technologies serving the hospitality industry and cross industry startups powered by AI, Machine Learning, VR/AR, IoT, Biometrics, Cyber Security and quite frankly any technologies that can positively impact the travel and hospitality industry."